| Description |
We are seeking a hands-on B2B Digital Marketing Manager to own and execute the digital demand- generation engine for a US-based business.
• Email campaigns: Plan, build, and execute end-to-end email campaigns (Zoho Campaigns, Brevo, or Mailchimp) against CRM-supplied contact lists, with proper segmentation and compliance.
• Performance optimization: Analyse results and run a continuous testing cycle to improve open rates, click-through rates, and deliverability.
• SEO & analytics: Execute on-page and off-page SEO and configure/report from Google Analytics (GA4) and Bing/Microsoft tools to grow organic traffic and rankings.
• Content: Write clear, conversion-oriented blog and email content in US business English, using generative AI tools to work faster where appropriate.
• Sales alignment: Route organic leads to the sales team and meet periodically to review and improve lead quality. |
