| Description |
We're seeking an experienced Performance Marketer with a proven track record in managing e-commerce campaigns specifically focused on Google and Meta platforms. The ideal candidate will be adept at crafting and executing robust performance marketing strategies tailored for direct-to-consumer (D2C) brands.
Responsibilities:
- Develop and implement a comprehensive performance marketing strategy, particularly on Google and Meta platforms.
- Launch, oversee, and optimize performance marketing campaigns on Google Ads, Meta (formerly Facebook), and other relevant platforms to drive key performance indicators (KPIs) for traffic and conversions.
- Plan and execute media strategies for all campaigns, ensuring maximum reach and impact.
- Measure, analyze, and report on the effectiveness of digital marketing initiatives, providing actionable insights and recommendations for optimization.
- Identify industry trends and audience insights to refine spend allocation and campaign performance.
- Collaborate closely with the digital marketing team to innovate and devise new growth strategies.
- Develop and optimize campaign content, focusing on customer acquisition, enhancing customer experience, and driving brand engagement.
Requirements:
- Minimum of 5-6 years of hands-on experience in digital marketing with a strong emphasis on performance marketing within Google and Meta platforms.
- Demonstrable success in managing e-commerce campaigns on Google Ads and Meta.
- Proficiency in Google Ads, Meta Ad Manager, and other relevant advertising platforms.
- In-depth understanding of digital marketing concepts, best practices, and a knack for implementing innovative strategies.
- Expertise in Google Analytics and the ability to set up attribution models for campaigns.
- Strong communication skills, both written and verbal.
- Highly creative with a proven ability to identify target audiences and craft engaging digital campaigns that resonate and drive action.
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